Global e-commerce platform Temu has pledged to safeguard users’ personal information as Nigeria’s data protection regulator investigates its data handling practices.

The development follows an announcement by the Nigeria Data Protection Commission that it launched a probe into the platform over alleged breaches of the Nigeria Data Protection Act, particularly in relation to how it collects, processes, stores, and transfers Nigerians’ personal data.

In a statement on Tuesday, Temu said protecting user privacy and ensuring data security remain central to its operations.

“At Temu, protecting user privacy and data security is a top priority. We are committed to complying with applicable laws and regulations in our data practices,” the company stated, adding that it would continue to engage constructively with the regulator.

“We will continue to engage in open and constructive dialogue with the NDPC to address any questions or concerns,” it said.

Earlier, the NDPC disclosed that the probe was initiated after identifying potential concerns around the platform’s data processing activities. The investigation is focusing on areas such as data minimisation, duty of care, transparency obligations, and cross-border transfer of personal information.

The commission warned that organisations processing Nigerians’ personal data without complying with the country’s data protection law risk enforcement actions, including penalties.

Temu, which entered the Nigerian market in late 2024, has rapidly gained popularity through low-priced products, aggressive advertising campaigns, and a mobile-first shopping model. Its swift expansion and growing user base have drawn regulatory attention over how large volumes of consumer data are managed.

1. Under the law, the NDPC is empowered to regulate the processing of personal data, investigate breaches, and impose sanctions for violations.