SAMSUNG USES AI AND FOLDABLE PHONES TO MAINTAIN SMARTPHONE LEADERSHIP

Samsung is strengthening its position in the global smartphone market by expanding its focus on artificial intelligence (AI) features and foldable devices as competition in the industry continues to intensify.

The technology company said integrating AI into smartphones is becoming a key part of its strategy, with features designed to improve user experience, productivity, photography, and device performance.

Samsung is also investing heavily in foldable smartphones, positioning the devices as a premium segment that offers new designs and capabilities for consumers seeking alternatives to traditional smartphones.

Industry analysts said the combination of AI innovation and foldable technology is helping smartphone makers differentiate their products as the market becomes increasingly competitive, especially with rising pressure from Chinese brands.

Experts noted that successful adoption of AI-powered features will depend on factors such as affordability, privacy protection, and practical benefits for everyday users.

Samsung said it will continue investing in research, software development, and new device categories as it seeks to maintain its influence in the evolving global smartphone industry.