The Rivers State Government says it is strengthening tobacco control policies and increasing protections against second-hand smoke exposure amid growing concerns over rising nicotine use among young people.

The acting Permanent Secretary of the State Ministry of Health, Dr Vincent Wachukwu, disclosed this on Monday in Port Harcourt during a news briefing to mark the 2026 World No Tobacco Day.

He said the state government is collaborating with stakeholders and development partners to reinforce legal and public health measures aimed at reducing tobacco consumption and preventing nicotine addiction, especially among adolescents.

According to Wachukwu, the intervention became necessary because of evolving strategies by the tobacco industry targeting young people through flavoured products, attractive packaging, deceptive marketing and emerging nicotine alternatives.

He noted that many of the new nicotine products are designed to appear modern, fashionable and less harmful, creating what he described as a false sense of safety among users.

Wachukwu warned that tobacco use remains one of the leading preventable causes of death worldwide, contributing to heart disease, stroke, cancer, chronic respiratory diseases and other non-communicable illnesses.

He added that the economic and social consequences of tobacco use extend beyond health, placing pressure on families, communities and healthcare systems.

The health official expressed concern over the increasing popularity of vaping and nicotine products among adolescents and young adults, saying many users risk lifelong nicotine dependence and addiction.

He reaffirmed the commitment of Governor Siminalayi Fubara’s administration to strengthening tobacco control enforcement, expanding public awareness campaigns and promoting healthier environments across Rivers State.

Wachukwu also urged parents, teachers, religious leaders and community influencers to educate young people about the dangers associated with tobacco use and nicotine addiction.

He stressed that protecting children and young people from tobacco influence requires collective action from government, communities and public health advocates.

The acting Permanent Secretary further commended health workers, civil society organisations, schools, development partners and the media for their continued advocacy and support for tobacco control efforts in the state.