NIGERIAN BREWERIES BEGINS 80TH ANNIVERSARY CAMPAIGN

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Nigerian Breweries Plc has launched a nationwide campaign to mark its 80th anniversary, inviting Nigerians to share photographs, videos and personal memories linked to the company and its brands.

The campaign, tagged “Together, Every Moment,” is aimed at documenting stories from the company’s eight-decade history. Nigerians in the country and abroad are being encouraged to search their photo albums, family archives and personal collections for moments connected to Nigerian Breweries.

The company, which was incorporated in 1946, said the campaign would highlight the contributions of farmers, distributors, retailers, suppliers, employees, entrepreneurs, transporters and host communities to its growth.

As part of the initiative, the National Story Collection will create an archive of photographs, videos and stories reflecting the company’s impact on businesses, communities and everyday life.

Nigerian Breweries said 80 memories would be selected from the submissions, with each winner receiving N1m and other prizes. Selected stories will also feature in films, editorial content, social media campaigns, outdoor displays and anniversary events.

Participation is free, with Nigerians able to submit their memories through the company’s website or social media using the hashtag #NB@80.