CELEBRITIES

MAGIXX BLAMES STREAMING FARMS FOR DROP IN NEW NIGERIAN MUSIC STARS
Nigerian singer Magixx has sparked a fresh conversation in the music industry, claiming that streaming farms are to blame for the recent decline in breakout artists across the country.
In a post on his X (formerly Twitter) handle, the Mavin Records act expressed frustration over what he described as a rigged system, where top chart positions are no longer based on organic popularity or fan support.
“Just so y’all know, the reason why we don’t have enough breakout artists these days is because almost every spot on Apple Music is bought!” Magixx wrote.
His statement touches on a growing concern within the industry — that some artists or their teams allegedly use bots or automated systems to inflate streaming numbers and dominate music charts, pushing lesser-known talents into the shadows.
Despite repeated claims and debates, the issue of streaming farms remains controversial. While some artists and fans believe it’s a real and damaging trend, others in the industry strongly disagree.
Notably, Don Jazzy, the CEO of Mavin Records and Magixx’s label boss, previously dismissed the idea that streaming farms exist at all. In 2024, he publicly stated that neither he nor his label engages in such practices, adding that if streaming farms do exist, they certainly play no role in his artists' success.
Magixx’s recent comments have reignited discussions around fairness, transparency, and the challenges faced by up-and-coming musicians in Nigeria’s competitive music scene. Many fans and fellow artists are now calling for more accountability in the way streaming platforms and charts operate, to give every talented act a fair shot at success.
"This represents a significant development in our ongoing coverage of current events."— Editorial Board