CUSTOMS EARNS INTERNATIONAL AWARD FOR COMMUNICATION STRATEGY

The Nigeria Customs Service has received international recognition for its strategic communication and stakeholder engagement efforts.

The service was recognised at an international event in Greece for its public relations strategy, adding to its recent efforts to strengthen communication with stakeholders and the wider public. (punchng.com)

The recognition highlights the service’s approach to communicating its activities and engaging stakeholders on issues relating to customs operations.

Comptroller-General of Customs, Adewale Adeniyi, said the award would encourage the service to further improve its communication strategy and adopt emerging technologies.

He specifically highlighted the potential use of artificial intelligence in public communication and stakeholder engagement.

Adeniyi said the service had already started using AI tools in its communication activities and viewed the international recognition as an opportunity to expand such efforts.

The Customs Service has increasingly focused on improving how it communicates with businesses, government agencies and members of the public.

The service said effective communication was important to building public understanding of its responsibilities and strengthening relationships with stakeholders.

Adeniyi expressed hope that the recognition would encourage the Nigeria Customs Service and other Nigerian government agencies to achieve greater visibility at international awards.

The development comes as Customs continues to explore technology and new communication approaches in its operations and public engagement.