BUSINESSES URGED TO PREPARE FOR AI MISINFORMATION BEFORE POLLS

Stakeholders have called on businesses and organisations to strengthen preparedness against artificial intelligence-driven misinformation as Nigeria approaches the 2027 general elections.

Experts warn that sophisticated deepfakes, synthetic media, and automated propaganda could distort public discourse, erode trust, and impact brand reputation and consumer confidence.

The emerging threat is creating opportunities for companies offering AI detection tools, fact-checking services, digital literacy programmes, and cybersecurity solutions to help safeguard democratic processes and business environments.

Government agencies and civil society groups are advocating for enhanced collaboration, investment in verification technologies, and public awareness campaigns to mitigate risks. Businesses are advised to develop crisis communication strategies and monitor online narratives proactively.

Analysts emphasise that proactive measures will be critical to maintaining information integrity and supporting stable economic activities during the election period.