ADVAN CONVENES MARKETERS, INDUSTRY LEADERS FOR HIGH-LEVEL AI TRUST DIALOGUE

The Advertisers Association of Nigeria (ADVAN) is set to host a strategic Executive Leadership Session focused on building brand trust in the era of artificial intelligence. The event will form a key part of the association’s 2026 Annual General Meeting (AGM) and leadership elections.

Scheduled for Thursday, July 23, 2026, at the Radisson Hotel, GRA, Ikeja, Lagos, the gathering will bring together chief marketing officers, brand custodians, senior business executives, and marketing professionals. Discussions will centre on governance, leadership, and the evolving dynamics of trust as AI technologies reshape advertising and consumer engagement.

The session aims to address critical questions around ethical AI use, transparency in marketing, brand authenticity, and strategies for maintaining consumer confidence amid rapid technological advancement. It reflects ADVAN’s commitment to equipping members with insights to navigate the opportunities and challenges of AI-driven marketing.

ADVAN’s initiative comes at a pivotal time as Nigerian businesses increasingly adopt AI tools for content creation, media buying, and customer personalisation, while grappling with issues of data privacy, misinformation, and brand reputation.

The AGM will also feature leadership elections, reinforcing ADVAN’s role in shaping the future of responsible advertising in Nigeria. Industry stakeholders view the dialogue as timely for fostering collaboration between marketers, regulators, and tech innovators to build resilient brands.

This high-level convening underscores the growing importance of human-centred approaches to AI adoption in marketing, ensuring technology enhances rather than erodes public trust.