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Peak Milk has launched a new consumer campaign aimed at encouraging breakfast consumption and helping Nigerians better understand the differences among its milk products.

The campaign, tagged “Peak Breakfast, Peak Love”, presents breakfast as an opportunity for people to care for themselves and their families while providing information about different milk options.

The company said the campaign was introduced partly in response to the growing complexity of the milk market, where consumers may not always understand the differences between Full Cream Milk, Filled Milk and other variants.

Through educational content, Peak said consumers would receive clearer information to help them make choices based on their nutritional needs and consumption occasions.

Peak Full Cream Milk is made from whole milk, while Peak Filled Milk is produced from skimmed milk and vegetable fat.

Senior Brand Manager, Peak, Moninnuola Kassim, said the campaign was designed to connect breakfast with everyday expressions of care while encouraging consumers to pay attention to their own wellbeing.

The company said the initiative would also strengthen conversations around nutrition and consumer choices while building on Peak’s presence in Nigerian households.