ENTERTAINMENT

2BABA USHERS IN NEW ERA WITH FRESH MANAGEMENT TEAM TO REINVENT HIS BRAND
Nigerian music legend 2Baba is stepping into an exciting new phase of his illustrious career with the unveiling of a brand-new management team, A Guy Entertainment. This move, he says, is all about growth and taking his brand to even greater heights.
The multi-award-winning superstar, whose real name is Innocent Ujah Idibia, made the announcement through an official statement, describing it as a “major new chapter” in his over 20-year journey that has helped shape and define Afro-pop, inspiring countless artists across Africa and beyond.
The newly assembled team is made up of top professionals with expertise spanning music business, branding, digital innovation, and entertainment law. Together, they will oversee every aspect of 2Baba’s career— from music releases and brand partnerships to global engagements and creative projects— both locally and internationally.
“This move reflects a renewed focus not only on my rich musical legacy but also on the limitless potential that lies ahead,” 2Baba shared. “I’m excited about this new chapter. Change is a necessary part of growth, and I believe this team understands my vision, my legacy, and where we’re headed next. We’re not just celebrating the past, we’re creating more magic.”
According to the statement from A Guy Entertainment, fans and industry partners can look forward to a wave of fresh projects in the coming months, including new music, live experiences, and impactful social campaigns. The team says they are committed to strategic, value-driven decisions that will keep 2Baba’s brand authentic, excellent, and socially responsible—qualities that have always made him a powerful voice across Africa and the diaspora.
For many fans, this marks not just a continuation of 2Baba’s incredible legacy, but the beginning of something even bigger. As he gears up to roll out new projects, there’s plenty of reason to be excited about where this next chapter will take one of Africa’s most iconic music stars.
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